This ad by Samsung is going viral – I know this because I was sent it by no less than 5 people and whenever I’m sent something by no less than 5 people, something is seriously going VIRAL!
Here it is:
The product itself looks cool and I want to know more about it.
But I was left feeling so sad.
The video is touted as “heartwarming”, mostly I think because so many people gathered to learn sign language for the purpose of creating the ad.
But to me it emphasized how lonely it really is to be deaf in a hearing world, to be deaf in an aural/oral community. For every one of the interactions that the guy in the video had with the people who learned sign for Samsung, he has 10 interactions in real life, where he is left out. Where he has to bend over backwards to figure things out. Where he is struggling. Where he is isolated.
And the thing is, being deaf is largely a non-visible disability.
If you are hearing and actually do know sign language and wanted to talk with a deaf person, how would you know we are deaf? How would you know to sign?
You just don’t know, do you.
I feel like that’s one thing that I wish people would understand about being deaf. How isolating it can be. How videos like this aren’t really touching in the aspect of people coming together to learn some sign for an ad, but how touching it is that this man doesn’t have access to communication and inclusion in the same way that most hearing people take for granted.
Hopefully that product will actually help. Anyone know more about it?
This post just came out and I think it says it all better than mine does – please go over to Ocean’s blog and read her post, “Sorry Samsung, But You Missed the Mark“. It’s brilliant.