Blogging Basics: Giving Your Readers What They Want

If you’re a blogger, you can use your talents and creative powers to encourage others to think, share ideas and get involved in the online world. Blogging is cathartic for the individual, but it’s also a really effective way of connecting with others. As a blogger, you may just enjoy writing and getting feedback, or you may rely on your creations to generate an income. Blogging as a hobby can be very different to blogging as a career. Although it’s important to have creative control of your blog no matter its purpose, if you want to be successful, you need to bear your target market in mind at all times. You want to produce content that provokes a reaction and gets people talking. Here are some tips and tricks to ensure you give your readers what they want.

Focus on quality over quantity

If you’re a blogger, you may feel that you have to spend all your time conjuring up captivating pieces, but this isn’t the case. It’s much more important to focus on quality rather than quantity. Don’t fall into the trap of posting several times a day or bombarding your readers with a string of posts. Take your time to create quality content, which provides useful information, makes them laugh or tackles subjects that they want to talk about.

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Keep in touch

As you’re growing your following, it’s essential to keep in touch and to communicate with others. Don’t encourage people to leave comments and then wait days to respond or ignore ideas or suggestions. You don’t have to be at the beck and call of other bloggers or your readers all the time, but maintaining a presence is hugely beneficial. Networking can really help you expand your blog and get noticed, so be willing to form new friendships and build relationships with other bloggers that are mutually beneficial. Although networking has many benefits, it’s important to stay safe online, and you may wish to consider using a virtual address service and a business email address and phone line to avoid giving out personal details. You want to promote content and get to know your readers without oversharing or putting yourself at risk.  

Listen

If people have ideas or they leave feedback on your posts, take what they say into consideration and try and use comments to improve your blog. Gauge the level of interest by using analytics and looking at the reaction certain posts generate. If there’s been an influx of comments on posts that tackle specific issues, there’s obviously a demand for this type of content. Learn as you go, listen to your readers, and work on improving your blog on a continual basis.

If you’re a blogger, you want people to enjoy what you write and give them a reason to come back over and over again. Tap into trends, focus on subjects that generate a reaction, prioritize quality over quantity, take note of feedback and keep in touch with your readers. Good luck!