Disability

#imready: I AM READY!

So, when my friend Heather’s daughter went viral in her Target ad, she decided to do something staunchly in the way of a true ally for us with disabilities: she reached out to Katie of Changing the Face of Beauty and asked what could be done to include EVERYONE with a disability in a media/ad campaign.

The two of them hatched the idea for “I’m Ready” – which is a campaign to bring 15 major retailers on board for hiring a person with a disability as a model, as their “face”, as their “it-girl”. Or guy. Or kid. Or whomever makes sense.

The “I’m Ready” Campaign

Cut and past this to your post on Facebook, twitter, Instagram……

“Hey (your favorite retailer) #IMREADY for change.  We want YOU to include models with disabilities in 2015.  We want YOU to be part of the #15in2015 . 15 retailers including models with disabilities in 2015.  We know you see us.  Represent us.”

Include a photo of YOURSELF if you have a disability, or the person you love best who has one (and has agreed to be posted, of course, unless they are your kid, in which case you might be in trouble later)

****

FOCUS ON ADULTS:

Now, I’ve got a child with Down syndrome who, as you all know, is as cute as a button. I’ll be including her in this campaign later, but for this post, I want to emphasize ADULTS because the world doesn’t see enough of us adults with disabilities in ad campaigns.

All of you in my deaf community? JOIN THIS! Gimp Girl Community?! COME ON! You loud and proud people with disabilities who dance in your chairs, WE ARE WAITING FOR YOU! This campaign is about us, it’s for us, we need to push this through! 

Post your picture, hash the tags, flow it forward:

photo 3
Hey H&M #IMREADY for change.  We want YOU to include models with disabilities in 2015.  We want YOU to be part of the #15in2015 . 15 retailers including models with disabilities in 2015.  We know you see us.  Represent us!

 

More info on the campaign:

Changing the Face of Beauty:I’m Ready

Facebook: Changing the Face of Beauty

See the Rewards I Offer on Patreon, But Most of All, Be a Part of Supporting Innovative Disability Work
Meriah
Meriah Nichols is a career counselor, teacher and blogger. Single mom to 3 (one with Down syndrome, one gifted 2E), she is also a Trekkie who likes her coffee hot and black.
Meriah on EmailMeriah on FacebookMeriah on GoogleMeriah on InstagramMeriah on LinkedinMeriah on PinterestMeriah on TwitterMeriah on Youtube

Write A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Font Resize
Contrast