The Phoenix Journal 12 Week Planner
I was originally completely mystified by the whole concept of a 12 week planner. I mean, 12 WEEKS?! And undated, to boot?! Why, I wondered, would anyone want to buy something like that?!
The answer lies in the introduction to the Phoenix Journal:
…when faced between a decision between a salad and ice-cream, even if you want to lose 100 pounds, the ice cream will often win because the Distance to the Outcome (the taste of the ice cream) is almost zero.
Because your reward for eating the salad is 100 pounds away – you have placed yourself at too great of a distance from the desired outcome to compete with the ice-cream.
But what if you had a goal that week to lose one pound? That ice-cream suddenly becomes a lot less desirable. The salad looks like it’s about to win.
Now what if in addition to your goal for the week you had a goal for that day to eat only 1600 calories? The salad becomes a no brainer.
If you eat that ice-cream you will fail to live up to your daily goal, which if repeated will cause you to fail your weekly goal, which if repeated, will cause your vision of losing 100 pounds…to become a distant dream.
That is why having daily, weekly and 12 week goals aligned with your vision is so essential. Suddenly you can feel the weight of your moment by moment decisions. Everything that you do adds and compounds into either your dream life or a self-sabotaging nightmare…
I’ve since found that all of this stems from a book by Brian P. Moran, The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months
A 12 Week Planner
I get it now.
You break it all down into bite sized morsels so that you can achieve your goals, little by little.
This makes sense to me.
Here is a short video of myself talking about the Phoenix Journal, and showing you what it looks like and how I use it.
The Phoenix Journal: A 12 Week Planner for Personal Transformation
The Phoenix Journal fleshes out your life vision, 3 year vision, and 12 week vision.
All of this requires at least a couple of hours of focused thought and reflection, but if you know you have an idea of what your goals are, it’s not difficult at all. It’s just a matter of setting it all out so you can see the big picture and how it all unfolds.
Benchmarks and checkpoints for your same 4 goals are laid out over the course of the 12 weeks, and then you have 2 pages per day to lay out your priorities for that day and how the day will look for you.
In Summary, The Phoenix Journal 12 Week Planner:
- Hardbound, lies flat, with 2 bookmark straps (a pen loop too, but I don’t need that)
- Great paper quality
- Very well designed
- Once you understand how it breaks down, it feels completely intuitive and brilliant
- This feels really smart: the goals are simple, but the structure of the journal lets you dive really deep into each of them
- Customer service is outstanding – I had some issues with Amazon and I contacted them – they were going above and beyond in making sure I received it, etc (and they had no idea that I would be reviewing it)
What’s Not Good:
- I don’t have any gripes. I will revisit this after I complete the 12 weeks though. I must note that I was going to say that the price is a lot (the Phoenix Journal is $30), but honestly, I don’t think that’s fair now that I see it. It’s a lot of content they are including in the journal, it’s excellent quality.
Read More About the 12 Week Year, the Concept Behind the Phoenix Journal!
12 Week Planner
I get it now. You break it all down into bite sized morsels so that you can achieve your goals, little by little.
This makes sense to me.