More and more people are starting blogs today, and it is not hard to see why. After all, blogs give you the perfect place to have your own voice to connect with others who want to listen. After seeing the success that a lot of bloggers have had, and the money that the profitable few are making, others want to capitalise on this opportunity. However, it is not always a walk in the park. If you want your blog to be a success, you need to do it right, and there are a number of different factors that this entails. With that being said, read on to discover more about some of the rookie mistakes that most bloggers make when starting out so that you can avoid making them.
Failing to grow subscribers – There is only one place to begin, and this is with subscribers. When starting out, a lot of bloggers do not focus on this element of their newfound business. However, it is arguably one of the most important parts. Remember, blogging is not just about getting new visitors – it is about getting recurring visitors. This is why you need to have a strategy in place for growing your subscribers, and there are a number of different ways you can do this. Of course, you need to start by having a subscription CTA to your blog. You also need to welcome new subscribers and you need to make sure that you send regular emails so that you are connected with them. It is also a good idea to create a dedicated landing page especially for your subscribers, which can then redirect people to other pages on your website, as well as your social media channels. Integrating all of your online platforms and marketing domains like this is the best way to really gain traction and a following online.
Your analytics is only focused on immediate traffic – This is another blogging mistake which a lot of beginners are guilty of. In fact, it is a mistake that even the most experienced bloggers make. If you only concentrate your analytics on immediate traffic, it is going to be a real challenge for you to prove that your blog has enduring value. What do we mean by immediate traffic? This refers to the likes of social shares, RSS feeds, and traffic from email subscribers. The life of these sources is very brief. So, while they are important, you also need to make sure that you focus on the cumulative potential of organic traffic. This is what will really enable you to determine the true value of your blog and the effort you are putting in.
Including the most common stock photographs on your blog – It is likely that you will need to use stock photographs at some point. Of course, whenever you can use original images, it does come advised. But downloading photos for free is very tempting and a good way to save money. You simply need to be mindful regarding where you take these images from. If you go for the first image when conducting a search on a popular website like Flickr, the chances are that this image will have been used on so many other blogs and websites, which does nothing to differentiate your blog from the crowd. This is why it is so important to choose your images with care so that you can maintain some authenticity and original across your website.
A lack of consistency – This is a big, big mistake when it comes to blogging, but luckily, it is one that can be rectified with ease. You have probably heard that you will gain more traffic the more often you blog. While this is true, you do need to make sure that you blog consistently. This is just as important. If you post ten times one week, yet you only post two times the following week, this is going to hurt your brand, and it will confuse your subscribers. They won’t know what to expect, and so you won’t be able to curate a really dedicated following. Instead, you must establish consistency, and to do this you need to have a concrete planning strategy. Using an editorial calendar is an excellent place to start. You need to get into the routine of planning the post topics for your blog ahead of time and publishing consistently. The best bloggers schedule their posts in advance so that they are always ahead of the game.
You try to make every post perfect – This is definitely a mistake that a lot of people make in the early days of blogging, and it is a very understandable mistake to make. After all, why wouldn’t you want everything to be perfect? This is your blog – you want to make an impression. However, the harsh reality is that no blog post is ever going to be perfect. There are always going to be things that you can do to make your blog post better, from wittier jokes and better phrasing to more images. But if you spend all of your time obsessing over this, you will only end up posting one blog post per month. There comes a point whereby you are simply diminishing your returns by obsessing over a blog post for so long. Yes, you do not want a post with grammatical errors and factual inaccuracies, so you do need to spend time editing this. However, you need to recognise when the time has come to just ship the post!
Your content borders on plagiarism – This is one mistake that you most definitely do not want to be making, as the last thing you want to do is end up in trouble for the content that you posted on your website. A lot of bloggers, for some reason, think that they can get away with a bit of copying and pasting from other websites. The bottom line is that you can’t. There are so many tools available today to find out whether someone has plagiarised from you, so you will find yourself in a bit of trouble. This can result in you getting penalised by Google too, which will really halt, if not damage, your blog’s growth. Plus, readers aren’t stupid – they know when something has been copied from somewhere else. Instead, you need to learn how to cite other people’s work. It’s not complicated, but it is a necessary thing to learn as a blogger.
Your topics are too broad – When people start to blog for the very first time, they are tempted to write on really big topics, for example, the best practices for all businesses to follow and how to do social media marketing. These topics are way, way too broad. You won’t be able to do a good job of answering them because there are so many nuances and details, which means you could end up writing an entire book on the whole subject. It is better to write specific content, as this tends to attract more targeted audiences, which are often of a higher quality. This is vital because they will be more likely to share your work and this will give you a greater chance of increasing conversions. The best way to combat this mistake is to focus on the topic titles. When you are brainstorming your ideas, make sure you pick really specific topics. This is the key to success when it comes to your first few blog posts.
You think your writing is the most important element – Last but not least, assuming that your level of English is the most important element of your blog is a big mistake. No one cares about how grammatically correct your English is. They aren’t visiting your blog to mark your use of the English language. In fact, what is going to make your blog resonate with people is the way you write in terms of the personality you show, so let this shine through.
So there you have it: a look at some of the most common mistakes that a lot of bloggers make when they are first starting out. Hopefully, you can now learn from the errors that others have made so that you do not fall into the same trap. However, as is the case with anything in life, you only ever get better by making errors. So, if you do experience any hurdles along the way, don’t fret about it. See it as an opportunity to learn and to continue to develop your blog so that it can be the best it can be.