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Rihanna’s Bringing Sexy to Disability with Savage X Fenty

Rihanna’s Bringing Sexy to Disability with Savage X Fenty

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This is about Savage X Fenty: disability and diversity and the whole new approach to business that Rihanna is practicing.

When I saw the Savage X long-form video on Amazon, I was blown away. I mean, it’s intense, alive, it’s humming and moving and going and glowing – and it’s so, so incredibly, heart-stoppingly DIVERSE.

Savage X: Disability and Diversity Inclusion

Just like Rihanna made sure her makeup was going to match EVERYONE’s skin tone, she’s tuned in to making sure that her lingerie company will match EVERYONE’s size. Added to that, she’s showing EVERY BODY in her trailers and marketing. She’s including trans, disability, all racial diversity, and fat bodies, curvy bodies, skinny bodies: EVERY BODY.

 
 
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The result is that any of us who have felt marginalized in our lives feel heard, seen and celebrated. It’s a “This is Me,” moment, a “Midnight Radio,” beacon. It gives me goosebumps and tingles and maybe even a tear or two, because in all my time alive on this planet, I’ve never seen a business like Rihanna’s that makes it their point to reach US.

So I Want to Give Rihanna All My Money

It’s just funny how that works, isn’t it? I am bombarded with ads for Skims, Kim Kardashian’s underwear company. Skims is in all honesty, probably more my style with it’s neutral colors, ultra simplicity and support. Skims is advertised though with a bunch of Kim-clones speaking through their pumped up lips about about how “obsessed” they are over it. The gloss, the spotlight on this style of “perfection” and the tiny waists and rock hard large breasts just… makes me tired.

And then Rihanna shows up with ALL THE DIVERSITY and I’m like, yesssssssss! I don’t even like sexy lingerie anymore and have never liked anything with labels showing or monograms or whatever, but yesssssss!

I want to support you, I want to buy something from you, this is awesomeness.

Savage X Fenty Trailer

Here’s a (super sexy)  trailer about Savage X Fenty (- they are all available on Amazon Prime).

 

The Disabled Future Looks Good for Us, Y’all

Rihanna recently declared billionaire status – her Fenty company – makeup and lingerie – is exploding. We want this, we have wanted this forever. We want to look good, feel good, express ourselves, see ourselves reflected in media.

Every company that has not clued in to this fact – and the enormous market that we represent in the cross-disability community – lives to regret it. Or rather, they die, regretting it.

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